The user experience (UX) refers to the quality of experience and response a person has as a result of the interaction with your website, app, device, or service. All the aspects of such interaction with a product or company contribute to the UX. In other words, it’s the good-bad feeling one gets after using a product.
UX is an ever changing field. There are always new practices and theories that keep cropping up and explaining them can take some time because it’s not something that can be tweeted or just blogged about on social media platforms.
Keeping your UX skill up to date is an ongoing process and one of the best ways to be on top of industry standard is by reading books. Luckily, there are always new ways on UX so learning and keeping abreast of the latest trends and practices is easier.
These days, UX is crucial in any business because the primary goal of business is to increase its sales and increase the growth of the business. UX/UI Design plays an essential role in achieving this goal.
Benefits of great UX design for your business
- Build the customer satisfaction–conversion–retention journey
- Reduce costs for development/bug fixing/marketing down the line
- Improve ROI
- SEO rankings
- Stand out from the crowd